ACA will develop and implement your airline’s local Marketing Plan and Strategy. Our local specialised knowledge of the Irish market and of the best forums for advertising to the Irish public will ensure that any new business venture will hit the ground running.

Local Market Research
Planning and execution of customer surveys and focus groups to ensure an accurate measurement of customer opinions, requirements and suggestions.

Execution of Advertising Campaigns
We provide full planning of advertising strategies tailored to the Irish market and advice on use of appropriate advertising media based on an agreed advertising budget. Advice and support in relation to the negotiation of advertising rates are also provided.

Commercial Representation
Participation in local events, trade and travel fairs to promote your company and showcase your services.

Monitoring of competitor activity
Nothing beats having a local presence on the ground to keep abreast of competitor activity. We constantly monitor the competition on your behalf, analysing the market and identifying business opportunities. We can identify and report on competitor strengths and weaknesses and assess existing operations.